
About Us
SWM marketing is an Event, advocacy and management firm built by sports professionals, for sports professionals. We serve as trusted agents, advisors, and champions for both active and retired athletes, providing holistic support that extends far beyond the field of play. Our deep understanding of the sports industry allows us to navigate its unique challenges and opportunities, ensuring our clients thrive during their competitive careers and are empowered to build fulfilling, sustainable futures after their final whistle.
Mission
To protect, guide, and empower sports personnel at every stage of their journey. We provide expert representation, strategic career management, and comprehensive transition support, ensuring our clients achieve success, security, and significance both in and after sport.
Vision
To create a world where every sports professional is supported, valued, and set up for lifelong success—transforming the industry into one that truly honors and sustains its greatest assets: its people.
Core Values
Advocacy First: We are unwavering champions for our clients' rights, well-being, and long-term interests.
Integrity & Trust: We build relationships on honesty, transparency, and confidentiality, serving as a steadfast fiduciary.
Holistic Empowerment: We are committed to the whole person—supporting career, financial, personal, and post-career development.
Excellence in Service: We bring the same dedication, precision, and strategic thinking to our work that our clients bring to their craft.
Our Team
Maureen Abote




Marketing Lead
Eric
Partner

